I got an invite to The Most Glamorous Filipino Ball in North America on November 11, 2011 at the Four Seasons Hotel in Toronto. This is the brain child of Jeff Rustia, Vice President and Co-Chairperson of Kol Hope Foundation for Children. Jeff is the father of Kol Rustia whom the foundation is named after. Kol was born with Trisomy 13, a fatal genetic syndrome and was diagnosed to live three months. Kol is now 14 years old. I had the wonderful opportunity to meet Kol when he was just a toddler. Jeff is a great old friend of mine.
Jeff Rustia, a BPM:TV VJ is the host of Club Fashion TV, 60 BPM News, and 50 Most Fashionable Music Videos. He was given the Philippine Presidential Pamana Ng Pilipino award in Malacanang in 2006. Jeff was recognized for being an “exemplary visionary and role model for Filipinos in Canada and around the world.” Jeff owns and leads a successful award winning, international, TV branding and Design agency, trusted by the world’s largest television networks. Check out Front TV.
Jeff is an old friend from school. We met at the University of Toronto. He just went up to me and said, “Are you Filipino?” He was my first Pinoy friend. We clicked right away. He recruited me to join the Filipino Club. I attended a few events. But in the end I was too involved in Pi Beta Phi and that became my world. Jeff moved to Asia (all over) after university, did the most amazing things in Channel V and MTV in the 90’s. By the time he moved back to Toronto, I had moved to the Philippines. We kept in touch. He created his own branding and production company. Next thing I hear, he’s a media mogul. Whenever he visits Manila, we get together. This was when I was pregnant and I took him to Chef Laudico, where he loved the “couture” Filipino dishes.
This was last year when he took me to lunch in Toronto and I fried under the sun in his convertible. He said he’d cook dinner for me. Turns out he arranged a dinner party inspired by our meal in Chef Laudico Manila.
This was the invite to the dinner he hosted at his house. It was in honour of the “Most Beautiful Women” in his life. Yes, Jeff loves getting people together. And he’s very good at it. The message read – “from a Broadway Star, A TV Host, to a Lobbyist, A Financial Whiz, an Entrepreneur to a Writer, an Actress, and even an Opera Singer and many more wonderful professions, the talents of some of the “Most Beautiful Women in my life” are unique and diverse.”
His beautiful dinner table. He asked each of us to bring a favourite quote from a book so we could share. In the end of dinner, that long space in his living room became a catwalk. We all ended up doing a fun fashion walk off and the real party began.
On November 11, Jeff is pushing his Filipino pride even further by hosting The Most Glamorous Filipino Ball in North America. I would be there if I could. Jeff’s such a great ambassador of Filipino cuisine and fashion. I love that he just took on this cause and merged it with raising funds for Kol Hope with just his vision and the support of his awesome friends. If you’re in Toronto at that time, I urge you to please try to support this cause. It’ll be fantastic! The Four Seasons’ head chef will cook adobo!
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