Confession. I lost sleep over this last night. I meant to do just a quick post about the new Louis Vuitton website but I ended up traveling through every page of it. They had me at the “Travel to India” part. Incredibly beautiful. Each shot captured the golden light of India. I especially loved the shots in Amber Fort. It brought me back.
PRESS RELEASE –
NEW LOUIS VUITTON.COM
NEW EXPERIENCES. UNEXPECTED ENCOUNTERS.
Louis Vuitton has launched a brand new digital platform which reveals as never before the many dimensions of the House in an exciting, ever-changing format of exceptional richness and visual appeal. As the spearhead of an innovative and integrated digital strategy, the new louisvuitton.com not only offers users unprecedented opportunities to stay connected with Louis Vuitton, but also to share their discoveries with their friends via their favourite social networks.
The pioneer of the art of travel, Louis Vuitton has made the new louisvuitton.com a journey in itself, for which the transformed home page, with its moving cloud of images ready to be accessed in a click, is an enticing point of departure.
From here, visitors can explore five main sections, foremost among them NEW, NOW, Louis Vuitton’s exclusive on-line magazine, which will be constantly enriched with up-to-the-minute news and features, all illustrated in a sophisticated way. The entire content, which includes disruptive articles and angles about the House, interviews with international personalities who are friends of Louis Vuitton and reportages on House events, can be viewed in full-screen format, while prominent internet innovators recommend their own favourite destinations on the web in a special section entitled “Digital Discoveries”.
The JOURNEYS section offers rich and varied corporate content, from history to craftsmanship, artistic collaborations to store architecture, the Core Values advertising campaign to surprise encounters. Users can click on a chequerboard of images, loosely inspired by the historic Damier canvas, to access each item of interest, while this section also includes a link to the Amble website, Louis Vuitton’s digital companion.
COLLECTIONS presents the entire product range in a completely new way, thanks to immersive moving images and offering for the first time multiple search possibilities – by category, line, colour or collection – as well as feature-rich fact sheets and 360° images for each product, renewing the online shopping experience. Individual product pages are accompanied by various links to different sections, for example about savoir-faire, enabling users to discover the fine craftsmanship of Louis Vuitton in just a few clicks.
The STORES section provides comprehensive, at-a-glance information on Louis Vuitton stores worldwide, including – in addition to directions and opening hours – details of the services and product lines offered by each store, as well as news of upcoming events.
Last but not least, MY LV is the visitor’s own dedicated personalised space, through which he or she can access favourite content, including bookmarked news and wish lists, and information on past purchases, further reinforcing the personal and intimate connection with Louis Vuitton.
ABOUT LOUIS VUITTON & DIGITAL MEDIA
Louis Vuitton was the first luxury brand to develop a fully integrated digital communication strategy, titled “The Art of Travel by Louis Vuitton.” It all began with the launch an official Facebook fan page and an official Twitter account in June 2009. Today, the digital initiatives have expanded, with 6 international Twitter accounts with over 452 thousand followers, a Foursquare account with over 154 thousand friends, and a dedicated YouTube channel.
The Facebook page has become the official online destination for all things Louis Vuitton, and the commitment to only feature pure editorial content has attracted over 4 million international fans to date. In October 2009, Louis Vuitton was proud to have been the very first luxury brand to broadcast its fashion show live on Facebook. Last year, this experience was enhanced with exclusive 360° views of each style that walked down the S/S 2011 runway and with an exclusive interactive backstage access at the F/W 2011-12 show.
This year Louis Vuitton has gone even further and has launched their first iPhone application Amble, which focuses on the Louis Vuitton travel experience. The free application helps users document their travels and discover new hotspots around the world, combining user generated content with the savoir-faire of Louis Vuitton.