Nicki Minaj continues her reign as the hip-hop queen of M·A·C VIVA GLAM!
The Lipstick-loving diva is back to serve up a delectable duo of Lipstick
and Lipglass in an all-new shade of pastel lavender pink. Every cent of the
selling price goes toward helping women, men and children living with and
affected by HIV/AIDS. Limited edition.
Press Release – In 1994, with the prevalence of AIDS exponentially spreading across the globe, M·A·C’s co-founders searched for a way to respond to the epidemic. Encouraged by input from employees, they decided to create the M·A·C AIDS Fund and make HIV/AIDS organizations the beneficiaries of the company’s charitable focus. To date, through various fundraising initiatives such as VIVA GLAM, Kids Helping Kids Greeting Cards and with the help of celebrity spokespeople from the entertainment and fashion industries, the M·A·C AIDS Fund has raised over $300 million.
The untimely death of Frank Angelo in 1997 set the stage for a new chapter in M·A·C’s history. In 1998 Estée Lauder Companies acquired the remaining shares of the company, and John Demsey was named president of M·A·C. Under his leadership, the link between fashion, beauty and culture has strengthened, allowing M·A·C to stay on the cutting edge. He has been instrumental in initiating collaborations with celebrities such as Linda Evangelista, Liza Minnelli, Pamela Anderson, Catherine Deneuve and others, and to endorse the M·A·C VIVA GLAM and Beauty Icon programs.
Moving forward, M·A·C continues to satisfy the needs of its customers, constantly developing existing and new categories, each of which grows out of a demand from M·A·C’s ultimate ambassadors – professional makeup artists. Equally important as the growth of its worldwide business is the company’s commitment to the M·A·C AIDS Fund, the heart and soul of the brand.