Here are some highlights from the launch of Repetto last week. Suyen Corporation invited me to host the event. It was a lovely intimate lunch for media. Repetto has been open in Makati for over a year but had their ceremonial opening last week.
In 1999, Jean Marc Gaucher became the owner of Repetto and he had with him clear visions about the brand: to make Repetto a worldwide brand, develop exclusive products that represent the world of dance; and to be positioned in a luxury environment. Jean Marc Gaucher revamped Repetto in a very unique way – the brand collaborated with the likes of Issey Miyake, Yohji Yamamoto and Comme des Garcons.
These one-of-a-kind efforts continued as Repetto further included new product categories such as the dance bags to complement a dancer’s entire ensemble, flat and heeled street shoes and leather handbags for the city lady, and its newest RTW line to complete the overall look of a young woman inspired by the grace and lightness of a dancer.
Mr Gaucher wears the iconic white Zizi Oxford which was originally created for Zizi Jeanmaire, daughter-in-law of Rose Repetto. It was the favourite shoe of Serge Gainsbourg who became the brand’s ambassador in the 1970’s.
To mark the 60th anniversary of the Maison Repetto, more than 60 renowned artists rallied around the project of the Foundation Danse pour la Vie (or ‘Dance for Life’). Each artist was given freedom to embellish Repetto’s timeless products from ballerinas and tutus. A unique collection has been created and has been exposed in the Repetto store, 22 rue de la Paix in Paris, before starting a world tour starting point for New York and Montreal, Seoul, London, Milan, Tokyo, Hong Kong, Sydney, Singapore … and now Manila.
Repetto boutique in the Philippines is at Greenbelt 3, Makati City. Two new Repetto boutiques will open before the end of 2013 — Shangri-la Plaza, Mandaluyong City and Power Plant Mall, Makati City.