October is breast cancer awareness month. It’s that time of the year when we remind each other to schedule the annual mammograms (if over 40) and monthly breast self-exams.
Estee Lauder has led the campaign for breast cancer awareness for over 21 years. The 2013 theme is “Let’s Defeat Breast Cancer. We’re Stronger Together.” The video below shows the global campaign championed by the late Mrs. Evelyn H. Lauder.
This year’s It is great to see it getting bigger and reaching more women. This year in the Philippines, Estee Lauder partners with The Peninsula Manila
We’re stronger together. Check out the campaign’s website here. Make your own circle of strength and tag all your female friends. Please send them all a reminder to have their annual mammogram.
In the Philippines, Estee Lauder and Rustan’s partners with The Peninsula Manila not only in illuminating this landmark in pink, but in supporting the drive to build a breast cancer ward at the East Avenue Medical Center in Quezon City through the Philippine Foundation for Breast Care.
Here are highlights from the “Peninsula in Pink” fundraising — an auction and cocktail party at The Conservatory. For the entire month, other brands under Estee Lauder in Rustan’s department stores will be distributing pink ribbons and educational brochures.
Show your support for Breast Cancer Awareness with the hashtag #bcastrength. For more information, check out www.bca.com