I really like what Warby Parker has done. This company “was founded with a rebellious spirit and a lofty objective: to create boutique-quality, classically crafted eyewear at a revolutionary price point.” Warby Parker frames start at $95.
They are able to keep their costs low because they design and make their own frames and they’ve cut off the middleman (optical shops) by selling mainly online. They do have a few shops in the US. And for online buyers they have a Warby Parker Virtual Try-On and Warby Parker Free Home Try-On’s.
See the entire collection including prescription glasses at www.warbyparker.com.