Last Wednesday I put on my high heels and left suburbia to attend the launch of a new credit card — Blue from American Express®. I have to admit, it was my first time in Republiq. Okay laugh now. You all know I’m not a night owl. But I made an exception for this as I am always on the lookout for credit cards that give a little love in return (I like rewards, memberships, bonuses, benefits). I never imagined I’d care about credit card benefits, but as a consumer, credit cards rule my world.
Here I am with the women of BDO and Kate Torralba, who was feeling under the weather but you wouldn’t guess it by the way she looked (amazing). The bank execs were all wearing a touch of blue. I wish I had taken detail shots. Good thing I chose to wear that chambray dress in keeping with the theme.
So you’re wondering why the launch was held at a hip club when most credit cards and bank events take place in more subdued corporate settings… Well, this new card Blue from American Express is aimed at young consumers. I remember when I was younger, I was given an American Express card upon graduating from university. It’s one of those must have brands to make you feel that you’ve arrived. Or at least you’re on your way there. Blue from American Express is the card for the young and affluent crowd.
Here’s what makes Blue from American Express special and unique —
The new Card carries with it the American Express brand assets of prestige and exclusivity and comes with an innovative clear plastic design with a modern blue accent in the center and a full range of superior and exclusive benefits, perks, and web-based features tailored for fulfilling young and dynamic lifestyle needs.
The key benefits include:
Express Access to hotspots such as clubs, bars and events
Instant rewards and savings at restaurants and retail outlets through the Blue Treats program
Introductory Finance Charge of 0% up to October 31, 2011
Free membership for the first year and a low monthly fee thereafter for the Card
Payment convenience through BDO’s wide payment network.
In addition, Blue Cardmembers can enjoy safe, convenient and hassle-free online shopping at any of Blue’s online shopping partners such as globaleshop, My-ShoppingBox and other Social Buying and e-commerce websites. They can also enjoy savings and freebies exclusively offered to Blue Cardmembers and more perks from BDO, as well as an exceptional selection of year-round savings and offers in dining, shopping and accommodations at 270 merchants participating in American Express SelectsSM program in the Philippines and over 1,000 Selects merchants worldwide.
Source: Press kit
I can’t think of better celebrity endorsers than Phil and James Younghusband. They’re gorgeous, hip and they’ve definitely achieved so much in their young lives. Guys can relate to them and may want to be like them, and girls… well, we swoon.
Katrina Stuart (Vice President & Group General Manager, Global Network Services, Japan, Asia Pacific and Australia, American Express), Phil Younghusband and James Younghusband and Ma. Nannette R. Regala (First Vice President and Consumer Lending Group Marketing Head of BDO)
In 2003, American Express announced that the U.S. Patent Office awarded the company a patent for the invention of clear card technology. This marked the first time a card issuer successfully developed transparent and translucent card products to be used with infrared-beaming machines, such as ATMs (transparency and translucence generally refer to the degree of card clarity, with transparent cards appearing close to the clarity of a glass window). Source: Press kit
So how could I resist. They were at the next table beside ours. Hee hee. I small talked them about the futsal program in our club. They are coaching some kids this summer. Sadly neither of my girls want to learn futsal. They’d rather do ballet and Glee singing.
In the Philippines, BDO is the sole issuer of American Express. The bank likewise dominates the credit card merchant acquiring business in the Philippines with BDO POS terminals being the only terminals in the industry to accept the most credit card brands and BancNet, MegaLink, Expressnet cards as well. For more information, visit www.bdo.com.ph.