MAC Spring Summer 2013



It is always a treat to be invited to the launch of MAC Cosmetics’ trend reports. I learn so much about makeup and beauty products. Last January, MAC’s Senior Artist Victor Cembellin gave a brief demo on the four major trends – Sig-Nature, Nu-Ance, Puri-Tan, and Sci-Chedelic. The names alone say it all. Here are some visuals + Q&A.


SS13 Trend Recap-5
Sig-Nature is about the “purity of perfectly pared back skin”.


SS13_NYFW_DAILY FACE CHART_SEPT 8_Prabal Gurung Signature
Prabal Gurung, NYFW SS 2013. Sig-Nature face chart.



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Nu-Ance shows a “languid wash of colour that takes in shades of highly pigmented pastels from turquoise and lemon to silver and translucently dark metallics.”


Nu-Ance at Francesco Scognamiglo, Milan SS 2013.


SS13_MFW_DAILY FACE CHART_Sept 19Francesco Scognamiglio.Nuance
The MAC face chart for Francesco Scognamiglio SS 2013


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Sci-Chedelic is an “easy graphicism of purist colour blocked on lids or lips as shown above.


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Haider Ackermann, SS 2013 in Paris Fashion Week. Sci-chedelic face chart.


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Puri-Tan is like a “monochromatic Bedouin bronze, blurred on the eyes and bone structure.”


The Puritan face trend as seen on MSGM SS 2013, Milan Fashion Week.


Manila models wearing the spring summer 2013 looks interpreted by Victor Cembellin.


Me: Which of the four trends would work best on women in our region?

Victor Cembellin: Puri-Tan. I noticed from even being here for just three days it seems like skin is a big focus. What’s interesting about the puritan trend is that there is a brow in there. As far as street style, women are wearing laid back makeup but definitely with their eyebrows on and like a lip in that sort of earthy tone derived from nature and the elements. I feel like the palette is just simple to wear. It’s like the new version of monochromatic. So it becomes easy to wear.

Me: In light of the four trends you showed, what makeup product should we get to achieve an on-trend look?

Victor: The Beauty Balm Compact for me is a massive win and I’m kicking myself because they sent it to me a month ago and I haven’t even opened it. Now I’ve used it on three shoots. I love the Beauty Balm and I think people are going to go bananas about it.



Me: Do you use the Beauty Balm Compact as skincare or cosmetic?

Victor: I use it as a cosmetic. I’m using it actually as a concealer and highlighter. It’s got enough coverage where it transforms and covers. But it’s got enough sort of transparency where you’re seeing real skin coming through. So I find it to be that nice sort of “is it there, is it not there” but it’s not as obvious as the cream so you have more control over it. So you really enjoy creating that blasted out look underneath the eye and down the centre of the nose.


MAC Spring 2013 Mineralize Rich Lipstick Collection 4


Victor: Another product, I’m really loving the Mineralized Lipsticks. Colour is colour is colour. We’re all going to find our perfect shade but if you don’t have the right texture on your lip… it could be a great colour but if it’s dry and is not comfortable to wear and it clings to dry pieces of skin and just doesn’t look right, it’s not going to look healthy. I find the texture of the mineralized lipsticks is quite reminiscent of that really plush luxurious forties lip. Remember those war girls, the poster pin-up girls and it wasn’t a gloss that they’d draw but they’d draw a little bit of sheen. It just gives a little lustre to your lip that looks healthy and gorgeous.

mac InExtra Dimension


Victor: I’m liking the In Extra Dimension the technology that we’ve created. It’s got waves and says MAC all over it. Those products are so pretty. I think here in Manila I can’t consciously tell everyone put all this creme color base all over your face, it’s too hot here! I feel like its this country’s or this region of the world’s version of wearing creme colour. Because your skin will take care of the cream itself and we’re taking care of the sophisticated colour. It’s a very smart metallic. It’s very futuristic, it looks new. You haven’t seen it from any other line. It’s very true to MAC. It’s a very futuristic technology that we’re using. Frost that doesn’t look like chunky gross frost. It’s smarter, more chic.




Me: Now there are new technologies coming out of the beauty industry every month and every body still aims to have that no make up look, that perfect skin, virgin skin. What do you think of all that? Where are we headed?

Victor: I think photoshopping became the jumping off point, between adding filters on our instagram photos and photoshopping itself, we’re even on our iphones able to go “It’s an ok picture of me and my friend, but if I throw this filter in and rev up the contrast, then I look amazing!” So I think what it is, we’re almost trying to create that look in person. So where it leaves us in make up is things like the Beauty Balm Compact. Even for my own passport photo I had to renew my passport, I was bronzed in the back and bronzed up here and beauty balmed. It was like I’m doing some serious Beyonce blow out for my own passport photo. The street consumer is now wanting to learn photoshopping makeup cosmetic techniques. That’s why YouTube videos are becoming viral and everyone’s more interested the regular consumer is wanting to be the makeup artist themselves. They’re becoming the makeup artist at their house. So they’re looking for products and brushes and tools that give them that fountain of youth magical effect. So as far as where we’re going – the smoother more skin-like, the most maximum effect that people can get with the smoothest texture is where cosmetics is going. So beauty balms, it does a lot but it doesn’t look like you’ve done anything. These new micro blasted pigments that basically you can put a bunch of frost on your face but when you smile, you don’t look old. It’s like all those products that look like skin that give you tons of cool effects, that’s where everyone wants to be.


Me and Victor.


Me: Now that it’s 2013 what are you glad to see go in terms of cosmetics?

Victor: I think that the smokey eye has gone away. The smokey eye in the traditional sense of “let me put black around my whole eye”, yes it does make your eye look bigger and yes the false lashes make everything look bigger than that. Things just looked like everyone was going to a prom or everyone was looking like the real housewives of whatever city you want to name. It just started getting so contrived and tight. It just started to look like we’re desperate to look younger by wearing more, more, more. I’m going to hide my wrinkles by dragging my smokey eye this big. I’m going to wear this much gloss to make my lips look bigger. There’s this new feminine laidback sensibility about a woman. She sits well with her own skin. She shines in the right places. She’s got a little colour, and she might have put a little mascara. And that’s what makes her so beautiful as opposed to distracting and tacky. It’s like this bohemian sense of style that you see on your day off. It’s like when you go on vacation and you still want to look cute because you’re going to dinner but you’re going to dinner in the Bahamas so you put a little mascara, some cream on your cheeks, a little lip gloss will look cute and it’s like sitting confidently and comfortably in our own skin.


For more information,




Cafe ELLE Deco + Dedon



cafe elle deco citem


I’ll be hosting the official launch of Cafe ELLE Deco + Dedon at Manila FAME. As well as the awarding of this year’s Katha Award. Yay!

This season’s Manila FAME is open to the public for a fee, but buying is only allowed on the last two days.

For more information, Elle Decoration Philippines and Manila Fame.




Red Plaid Card





It’s that time of the year again. Check out Assumption College Family Council project – the “RED PLAID CARD”, an Assumption privilege card which will be honored in popular dining, beauty, health care, retail, entertainment, travel establishments and so much more.

For just Php 500, and with a one year validity period (March 1, 2013 – February 28, 2014), card holders are treated to loads of perks, freebies and discount deals from hundreds of establishments.

By getting your own RED PLAID CARD, not only will you enjoy privileges and discounts, but you will also be helping numerous beneficiaries since proceeds from this project will support the Hain Feeding Program. Part of the proceeds will also go to support the varsity teams and the school’s plan to improve the Assumpta Courtyard into a comfortable all-weather venue.



Microsoft Word - RPC for Media Kit.doc




Check out Red Plaid Card on Facebook for the growing list of partner establishments. Or call the Family Council office at 817-7891 or 813-6291 and look for Ms Regine Capacio or Ms Annalyn Alegre to place orders.






Hari Sonik is huge





When I first saw the invitation to Elmer Borlongan’s first art toy collaboration with Secret Fresh Gallery, I was so thrilled I texted the gallery’s Bigboy Cheng right away. Of course most if not all the 45 pieces they made were sold or spoken for. Elmer Borlongan is who he is. And the toy genre has become a very strong player in the art scene.

Hari Sonik is freaky looking. So freaky that both Patrick and I think it’s cool. Hari Sonik represents what most Pinoys love and celebrate – music. And I love the name. Sounds so like a Pinoy joke. And no, the speakers don’t work. It’s art. Smile.

When I asked Bigboy how big it was (thinking it was good enough for a console table or niche), he said it was 3 ft tall. OMG. The size of Stella.

We had to see for ourselves.


There they are.


I finally met the man! Our very generous donor in UNICEF’s Auction for Action.


And another artist I admire – Plet Bolipata, Elmer’s wife. Here we are in front of a life sized Hari Sonik. There were six of these big ones produced.


Caught this one by chance. Elmer and his nieces and nephews.


So, yeah. Hari Sonik is a bit big.

Now everyone at home is freaked out. Haha.



Olay Conversations



Here are some photos from the launch of Olay Conversations. It was an intimate gathering of media and P&G Beauty friends at Whitespace in Pasong Tamo Extension. Olay Conversations is a series of webisodes hosted by Boy Abunda focusing on women who’ve survived adversities and triumphed over life’s most difficult challenges. There are five versions. I’m sure you’ll be able to relate to one of if not all of them.

All photos from P&G Beauty.


Boy Abunda with the women featured in Olay Conversations – Priscilla Meirelles–Estrada, Mons Romulo, Bea Alonzo, Denise Laurel and Crickette Tantoco.


Boy with the subject of the first Olay Conversations, Mons Romulo. You may watch her story of heartbreak and survival here.


Denise Laurel’s webisode was shown at the event. I was most touched by her story of motherhood and her relationship with her family.


Bea Alonzo gives a different type of interview here – not the typical showbiz package.


Payless Shoes’ Crickette Tantoco has a future webisode of Olay Conversations about being a business woman, wife and mother. All webisodes will be aired in the Olay Philippines You Tube channel.


P&G Brand Communications Deirdre de Padua, P&G’s Country Purchasing Manager Shawie Sulit together with Priscilla Meirelles-Estrada and Priscilla’s gorgeous mom, Marcia Regina Meirelles.


Emcee Menchu Antigua-Macapagal and P&G Brand Communications Leader Ana Legarda


GHK's Kabbie Rodriguez and Cosmo's Regina Belmonte
Preview’s Anna Canlas and Cosmo’s Regina Belmonte


P&G Anna Legarda, Campaigns PR’s Romina Nañagas, P&G Beauty Brand Ambassador (me), model Annette Coronel and TV host Phoemela Barranda.


Olay Brand Manager Justin Lladoc


I wore a dress from Cos, that beautiful Ann Ong minaudière that won the Katha Award at Manila FAME last year, and Jewelmer’s Via Rosa earrings.