September 13, 2012

The launch of Vitapops was held a few weekends ago, introducing Donita Rose and myself as brand ambassadors.

I have been excited to share this news about Vitapops for a while. Sophia had been taking it since school started. She likes it so much, she’s been sharing it with her friends at school. We even had Vitapops lootbags for Lily and Stella’s joint birthday party.

VitaPops is vitamin C in pop rocks form. VitaPops comes in a single-dose sachet making it more convenient for moms and kids to bring around, has 1/5 the sugar content compared to your regular vitamins and is formulated with Sodium Ascorbate making it tummy-friendly. I carry around three extra sachets in my wallet just in case my kids forget to take theirs at home.

With Associate Active Consultant at Institute of Pediatrics and Child Health and a general pediatrician, Dr. Liz Inciong and my co-endorser of Vitapops, Donita Rose.

To unveil this new and fun Vitamin C for children, Unilab hosted an exclusive event—Pop Rockin’ Field Trip — in Active Fun, Bonifacio Global City.

Mom-child bonding sessions were made fun and exciting through prepared kiddie games and educational activities.

The kids got to decorate a tumbler that was meant for growing plant seedlings. My daughters’ plants are growing nicely at home.

There were artists doing caricature.

And glitter tattoo.

There was a Wii station. But the real fun happened after the launch when the kids got to play for hours at Active Fun. That place is a riot!

Dr Liz explains to the audience and me, the importance of taking vitamin C supplements. “To be healthy takes more than eating fruits and vegetables. Today, due to handling, processing and cooking, the Vitamin C content in milk, fruits and vegetables is significantly reduced so eating these foods may not be enough to attain one’s recommended daily intake of Vitamin C, especially in children. It is important that moms ensure full Vitamin C protection to keep kids always healthy so they can accomplish a lot of things and enjoy more time with their family and friends.”

Moms from media and mommy bloggers participated in our exchange of ideas about achieving the balance of fun and giving kids what’s good for them.

“We, at Unilab, are excited to introduce this vitamin that will definitely make taking Vitamin C a fun, memorable experience. VitaPops is the first & only pop rocks Vitamin C in the country,” shared VitaPops Product Manager Joseph Aruta. (Doesn’t he look a lot like Piolo Pascual?)
It was my first time to be at a product launch with my whole family. All three kids had fun. They were doing their own things while I was on stage. After the formalities, Karen Pasolingan of Pep interviewed me. She noticed my daughters’ creativity (music to my ears). She opened her article with, “At the launch of VitaPops, one little lady singing “Call Me Maybe” catches our attention.” OMG that was Stella, my 3 year old with the broken baritone voice. She really does sing Call Me Maybe out loud and in public.
VitaPops is available in all leading drugstores nationwide. It costs PHP10 / sachet. VitaPops can be taken once or twice a day, or as directed by your pediatrician.
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