Once in a while I stumble upon awesome beauty products by way of samples, sponsors and events. Cure is one of them. It has been imported to the country by Beauty Box Corp, the same company that brought in Japanese cult cosmetics like the 24-hour tattoo eyebrows and eyeliners by K-Palette and Fairy Drops a few years ago.

Cure is a popular skincare product in Japan. It is essentially a water-based skin exfoliator in the gentlest but very effective way. It’s been in the market for 10 years and has been in the Philippines since 2013.


The distributors sent me a bottle to try at home. I’ve been using it for the past 3 weeks. And I’ve been pleased with the results.


The package comes with clear instructions in English. It is important to use it on already cleansed but towel dried skin. I’ve used it on my elbows and knees as well. Just gently rub the product back and forth and you’ll see dead skin rolling away.


I have my own beauty routine which includes a facial and Power Peel at Belo once every 3-4 weeks. It’s not good to overdo exfoliation as you’ll be exposing your skin to potential damage. In between my facials, I gently exfoliate my skin once a week. Otherwise I feel the accumulation of dead skin layers.

The instructions of Cure recommends that it be used up to twice a week. The bottle will last up to four months if done so. If you are a heavy user of serums and moisturizers you should try exfoliating your skin once or twice a week. You’ll get better results as the lotions and serums will be better absorbed by the skin.


front strip 21p5x5p3 cm rev 03052013










I’ve never tried chemical peels – not a fan. I also do not use scrubs on my face. I was very cautious about using Cure because I have sensitive skin. So far I’m pleasantly surprised to see how gentle it works. Apparently it only takes out the top 0.01mm dead skin.

Since Cure has been out in the market it has won several beauty awards from publications like @Cosme and other beauty magazines. It’s been featured in Vogue Japan, Cleo, Her World and Cosmopolitan, to name a few.


CLEO Aug 09_Cure product feature


Her World Aug 09_Cure product feature


CURE Natural Aqua Gel is available in the Philippines exclusively through the Beauty Bar stores. Cure retails at Php 1500.00 for a 250 gram bottle.

Like Cure in Facebook at CurePhil
Follow them in Twitter @CurePhil


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