DAPHNE & National Book Store

The DAPHNE® & National Book Store collection

Last week we launched my line of stationery and organizing tools at National Book Store. We had working on this for over a year — actually almost 18 months from the moment of the idea to concept, design, manufacturing. Seeing all the products together on the shelves of NBS was a big thrill. And having my whole family there even made it more special.

National Book Store Glorietta was dressed up in the DAPHNE prints.

The idea of having a DAPHNE line in National Book Store came from NBS’ Xandra Ramos-Padilla. I can’t thank her enough for believing in me and my brand.

I wanted this collection to be inspired by my daughters. We used their names as the jump off point.

It was my first experience in product development — from the shape of the products to the prints. For 12 months, Xandra and her team worked with me on the samples. We worked with graphic designer Isabel Gatuslao to design my prints.

My folks are in town. Big treat that they were there.

My Pope Francis brigade came in full force — Jeanne Carpio, Hazel Cabrera and Joan Barretto

Happy that my BFF’s Ingrid Go, Fiona Araneta and Mel Cuevas (not in photo) were also there.

Jewelmer’s Mia San Agustin and Pen Uy with Liza Ilarde Cuenca.

Cura V’s Kai Lim in full support.

Ingrid with Ronald Gonzales, Alex and Simon.

My friend Janine and daughter Gabby Dario who is now a courtside reporter.

My lawyer and good friend Leslie.

Katherine and Stanley Cheng of K&Company. (I am wearing a K&Company dress)

There’s Mel with my Mom and Dad.

Goofing off with my standee. (Stella wants one in her room.)

The prints are inspired by the names of the girls – rose, lily and daisy. Coincidentally they are all wearing Gingersnaps dresses and Melissa shoes.

Xandra and event stylist Barbie Pardo

Sophia doing origami crafts with CraftMNL. We had my prints developed into origami paper just for the launch.

Reina and Leslie.

Childhood friend Vic Betita with SIL Patty Betita.

Real Living’s Rachel Medina and Tom Castaneda and interior designer Nina Santamaria

Available at the following select National Book Store branches: Abreeza Mall Davao, Alabang Town Center, Alphaland Makati Plaza, Ayala Center Cebu, Ayala Centrio Mall-CDO, Ayala Fairview Terraces, Festival Supermall, Glorietta 1, Greenbelt, Greenlanes Arcade, Katipunan, Market! Market!, NAIA North Wing, Power Plant Mall-Rockwell, Quad Alpha Centrum Building, Quezon Avenue, Robinsons Ermita, Robinsons Magnolia, San Antonio Plaza, Shangri-La Plaza, SM Aura Premier, SM Bacolod, SM Bacoor, SM BF Paranaque, SM Cebu, SM Clark, SM Fairview, SM Iloilo, SM Lanang Davao, SM Mall of Asia, SM Manila, SM Megamall, SM North Edsa, SM Sta Rosa, Superbranch Cubao, and Trinoma.

The ?#?DaphneandNBS? collection includes a tote bag, pouches, desk organizers, dry-erase board, binder, clipboard, expanding envelopes, journals and pens. More on the products at a later post.

Shop online and buy eBooks at nationalbookstore.com and earn reward points for online purchases.