DAPHNE & National Book Store



The DAPHNE® & National Book Store collection


Last week we launched my line of stationery and organizing tools at National Book Store. We had working on this for over a year — actually almost 18 months from the moment of the idea to concept, design, manufacturing. Seeing all the products together on the shelves of NBS was a big thrill. And having my whole family there even made it more special.


National Book Store Glorietta was dressed up in the DAPHNE prints.


The idea of having a DAPHNE line in National Book Store came from NBS’ Xandra Ramos-Padilla. I can’t thank her enough for believing in me and my brand.


I wanted this collection to be inspired by my daughters. We used their names as the jump off point.


It was my first experience in product development — from the shape of the products to the prints. For 12 months, Xandra and her team worked with me on the samples. We worked with graphic designer Isabel Gatuslao to design my prints.


My folks are in town. Big treat that they were there.


My Pope Francis brigade came in full force — Jeanne Carpio, Hazel Cabrera and Joan Barretto


Happy that my BFF’s Ingrid Go, Fiona Araneta and Mel Cuevas (not in photo) were also there.


Jewelmer’s Mia San Agustin and Pen Uy with Liza Ilarde Cuenca.


Cura V’s Kai Lim in full support.


Ingrid with Ronald Gonzales, Alex and Simon.


My friend Janine and daughter Gabby Dario who is now a courtside reporter.


My lawyer and good friend Leslie.


Katherine and Stanley Cheng of K&Company. (I am wearing a K&Company dress)


There’s Mel with my Mom and Dad.


Goofing off with my standee. (Stella wants one in her room.)


The prints are inspired by the names of the girls – rose, lily and daisy. Coincidentally they are all wearing Gingersnaps dresses and Melissa shoes.


Xandra and event stylist Barbie Pardo


Sophia doing origami crafts with CraftMNL. We had my prints developed into origami paper just for the launch.


Reina and Leslie.


Childhood friend Vic Betita with SIL Patty Betita.


Real Living’s Rachel Medina and Tom Castaneda and interior designer Nina Santamaria





Available at the following select National Book Store branches: Abreeza Mall Davao, Alabang Town Center, Alphaland Makati Plaza, Ayala Center Cebu, Ayala Centrio Mall-CDO, Ayala Fairview Terraces, Festival Supermall, Glorietta 1, Greenbelt, Greenlanes Arcade, Katipunan, Market! Market!, NAIA North Wing, Power Plant Mall-Rockwell, Quad Alpha Centrum Building, Quezon Avenue, Robinsons Ermita, Robinsons Magnolia, San Antonio Plaza, Shangri-La Plaza, SM Aura Premier, SM Bacolod, SM Bacoor, SM BF Paranaque, SM Cebu, SM Clark, SM Fairview, SM Iloilo, SM Lanang Davao, SM Mall of Asia, SM Manila, SM Megamall, SM North Edsa, SM Sta Rosa, Superbranch Cubao, and Trinoma.

The ?#?DaphneandNBS? collection includes a tote bag, pouches, desk organizers, dry-erase board, binder, clipboard, expanding envelopes, journals and pens. More on the products at a later post.

Shop online and buy eBooks at nationalbookstore.com and earn reward points for online purchases.



Leave a comment

  • http://butterflycharms.blogspot.com Chiq Santos

    Can’t wait to check them out this weekend! So dainty and shabby… ?

  • Kim R E.

    I love the prints! Will get a few items (since I’m a fan of your products/collabs with different companies) 🙂 but I absolutely love the origami paper in those prints. Please sell those in origami paper/wrapping paper, i will hoard them 🙂 hahaha

  • http://www.christinelovestotravel.blogspot.com/ Christine loves to travel

    Beautiful Daphne! I wish I can purchase it here in Canada.

  • Anonymous

    thank you.

  • http://www.beadlady.info beadladymanila

    Please make more products for this line! Can’t get enough of them! The tulip pencil case is now my portable craft studio, teehee!

    • Anonymous

      Thanks so much!!!! <3

  • Nicole P. Mendoza

    Yes!!! They Have in SM Clark! I can’t wait to see it this coming weekend….

    • Anonymous

      thanks!! enjoy.

  • Irene Felix

    Love your dress here 🙂 I’m thinking of having the same dress on Christmas day… hehe how I wish I can carry the dress the same way you carry it 🙂 so elegant. By the way, I’m irenefelix on IG, the one who made comment about your dress (Comme des garcons). Kahit ano isuot mo, bagay sayo at kahit nakapambahay ka siguro, parang aalis ka pa rin 🙂 Idol! hehe
    Irene Felix

    • http://daphne.ph Anonymous

      haha thanks Irene. I remember your comment. This dress is from K&Company. They have it in their stores right now.

      • Irene Felix

        gosh! you replied again. hahaha #fanmodeon again. I have something to tell my friends again. haha I told them we could be “kumares” because we’re both elegant/class (I claim it haha), the difference is just that I’m on class “A”….hahaha thanks.

        • http://daphne.ph Anonymous