Last week we launched my line of stationery and organizing tools at National Book Store. We had working on this for over a year — actually almost 18 months from the moment of the idea to concept, design, manufacturing. Seeing all the products together on the shelves of NBS was a big thrill. And having my whole family there even made it more special.
It was my first experience in product development — from the shape of the products to the prints. For 12 months, Xandra and her team worked with me on the samples. We worked with graphic designer Isabel Gatuslao to design my prints.
Available at the following select National Book Store branches: Abreeza Mall Davao, Alabang Town Center, Alphaland Makati Plaza, Ayala Center Cebu, Ayala Centrio Mall-CDO, Ayala Fairview Terraces, Festival Supermall, Glorietta 1, Greenbelt, Greenlanes Arcade, Katipunan, Market! Market!, NAIA North Wing, Power Plant Mall-Rockwell, Quad Alpha Centrum Building, Quezon Avenue, Robinsons Ermita, Robinsons Magnolia, San Antonio Plaza, Shangri-La Plaza, SM Aura Premier, SM Bacolod, SM Bacoor, SM BF Paranaque, SM Cebu, SM Clark, SM Fairview, SM Iloilo, SM Lanang Davao, SM Mall of Asia, SM Manila, SM Megamall, SM North Edsa, SM Sta Rosa, Superbranch Cubao, and Trinoma.
The ?#?DaphneandNBS? collection includes a tote bag, pouches, desk organizers, dry-erase board, binder, clipboard, expanding envelopes, journals and pens. More on the products at a later post.
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