Fashion Forum is like a little boutique within the premier SM department stores like Makati, Megamall etc. They sell some US brands of very sensible clothes – dresses that take you from work to cocktails. They also have evening wear. The price points are a bit lower here than retail US prices (I saw pretty dresses in the P2,000 to P8,000 range). And all the looks they launched are current collections. They also replenish the boutique every week. Sizes range from 0-16.
Fashion Forum offers a different shopping experience from the rest of the department store. There are SA’s and fitting rooms exclusively for Fashion Forum only. Even the shopping bag looks different. The day of the event, Citibank shoppers got 10% off.
I also got to meet some young adorable bloggers like Patricia Prieto, who I just learned through her blog is a relative of mine – her Lagdameo side is related to my dad’s Argosino side. I grew up knowing so much about our Argosino family, it’s only now I’m getting to meet extended family. I love that about the Philippines, we’re all somehow related.
Here are some highlights from the event, clothes that are currently on the floor now.