October 18, 2011
Last week, Jimmy Choo fragrance was launched at Rustan’s Makati, hosted by Tessa Valdes. It was about time for the most popular brand of luxury shoes and fashion accessories, Jimmy Choo, to launch its first fragrance, simply named Jimmy Choo. The fragrance is described as “feminine yet empowering, with a lot of sensuality to it.” It was developed in cooperation with Inter Parfums and the famous perfumer from IFF, Olivier Polge.
“A scaled version of the classic Venetian glass bottle has been recreated with an exclusive metallization where silver is overlaid onto the glass to reveal the amber coloured liquid inside. The faceted, cocoon shape is voluptuously feminine, “A beautiful and precious bottle that is an object of desire which women will want to keep forever,” says Tamara.
Inspired by python from the current collection, the fragrance is packaged in a precious ‘jewel box’ enrobed in a pink and black snakeskin print. My first impression upon seeing the bottle was that it was very similar to the shape of Viktor and Rolf’s Flowerbomb.
“The seductive composition is a modern chypre fruity, with green top notes, tiger orchid, sweet toffee caramel and Indonesian patchouli. The packaging and the textured glass bottle is designed by Mellon herself. She was inspired by Murano glass and devoted so much attention to the appearance, so that it would be desirable and appropriate for your nightstand.” Source: Press kit.
It had incredible staying power for an Eau de Toilette. I can only imagine how the Parfum version develops. They sprayed samples of parfum at the event. The scent starts off very sweet in a delicious kind of way – perhaps because of the toffee and caramel. But a few hours later it develops into a deeper, more sophisticated sugary scent. I liked it much better a few hours later. So much so that I actually missed the scent the next day. And I was pleasantly surprised that the distributors sent me a complimentary 40ml bottle of eau de toilette in my home. Thank you! After trying out the EDT, I’ve come to the conclusion that it doesn’t have the same body or full essence as the parfum – which is really the case of EDTs vs parfums but noticeably more with this scent. The parfum was much yummier.
Jimmy Choo fragrance is available at Rustan’s.