Legacy of Luscara



I hosted an event for Ayala Land Premier a few weeks ago. They had a creative way of introducing their newest project with a tie-up with Lifestyle Asia magazine. We’ve seen numerous real estate projects come up but very few have interesting new concepts. Luscara at Nuvali is different.

Luscara is a 50-hectare residential community “that is geared to uphold a living experience that will nurture a family for generations.” Think along the lines of a family compound – but one that is created in a picturesque environment.

Those of us who are in the market for real estate investments always think of the future. We buy in the hopes that the property will remain beautiful and safe until the time we either move into it, build a house on it or pass it on to our children – like a legacy. At least that’s how I think.

At the Ayala Land Premier event at the Ayala Museum, three distinguished families were honoured for   keeping their family legacies alive — Wellington, Marc, and Jason Soong of Autostrada Motore Inc.—one of the country’s biggest distributors of luxury vehicles; renowned engineer and owner of Multi Development and Construction Corporation (MDCC) Pablito “Pabling,” and Architectural Design Consultant of MDCC Carlo Calma; and founder of the legendary radio station DZRJ and owner of RJ Guitar Center, Bistro RJ and Jacinto Color businesses Ramon “RJ” Jacinto, his business and life partner Frannie, and daughter Natalia.


Selected heirlooms from their family lineage, which have all played significant roles in their lives, were displayed during the event. This is a replica of a family portrait by Fernando Amorsolo from 1960 depicting Fernando Jacinto and Vina Pereyra with their eight children.


natalia Jacinto with heirlooms
Natalia Jacinto represented her family.


When Carlo Calma—architectural design consultant and son of Pabling—first laid his eyes upon Salvador Dali’s Melting Clock Sculpture five years ago in Singapore, he didn’t think twice about getting the piece for his home. Aside from being a huge fan of the distinguished Spanish virtuoso, Carlo’s inclination towards surrealism and his quirky and progressive taste when it comes to designs are clearly emanated by one of Dali’s many exquisite sculptures that he was lucky to have.


After the show with Carlo Calma, Maribel Calma, Natalia Jacinto, Cheryl Tiu, Jose Juan Jugo, Willie Soong, Marc Soong and Jason Soong.


Head of Ayala Land Premier Jose Juan Jugo with his team. “It is a perfect timing for us to work together and celebrate with some of the country’s most reputable families that have not only built legacies, but also inspired us to continue our task of developing distinctive communities that complement their lifestyles,” notes Mr Jugo.


Luscara Courtyard


Luscara in NUVALI will have 36 pocket neighborhoods — each living enclave will offer a sense of place and space for its residents. Every home will be provided with their own garden courtyards which can serve as personal recreation areas ideal for family cookouts, gardening, or simply a private haven where they can sit and relax with their loved ones.


Various amenities catering to different activities are also incorporated in Luscara’s overall blueprint—a social hall, a multi-purpose court, a fitness gym, and a swimming pool, to name a few, encouraging community engagement with others. To ensure ease of traffic and secure pedestrian safety, Luscara has designed road networks to provide lanes for cars, bikes, and sidewalks for residents and guests.

The development is conveniently located near the urban activities of NUVALI, where greeneries also abound. Easily accessible via the South Luzon Expressway through the Mamplasan or Sta. Rosa exit, Luscara provides quick access to schools, leisure centers, and other establishments in the burgeoning township, as well as to the business districts of Alabang and Makati.

A testament to Ayala Land’s long-standing commitment to enriching lives through enhancing land, Luscara stands as a fulfilled promise for families of today and well into the future.


To know more about Luscara, please call (02) 908-3908 or visit www.ayalalandpremier.com


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