LOOK Of Style Awards




Pablo Cabahug, as seen in LOOK Magazine



A year after Pablo Cabahug was named Most Promising Designer of 2010 for his robotics-inspired body-con creations in gray duchesse satin and metallic trimmings with jusi, LOOK Magazine, Inquirer Lifestyle, and the British Council of the Philippines announce their nationwide search for the next talented young designer in 2011’s LOOK Of Style Awards.

Organized to support the next generation of Filipino fashion designers, and help them pursue their design and business plans, the second staging of the LOOK Of Style Awards will present the winning designer with an all-expenses paid trip to the United Kingdom where he/she will have the opportunity to enrol in a short course of his/her choice in London’s prestigious Central Saint Martins. The winner will also receive business mentoring from fashion industry professionals in areas such as business planning, marketing, etc., as well as a spot in Inquirer Lifestyle’s next Face Off Fashion Show.

“The LOOK Of Style Awards is actually a way for us to collaborate with artists from the Philippines and the UK using an arts area we are both strong at—fashion,” says Ana Tan, program and public relations manager of the British Council of the Philippines.

“For us, this project is one way of helping young designers hone their craft and further their career in fashion,” adds Melanie J. Cuevas, editor-in-chief of LOOK Magazine. “With the support of our sponsors, and the British Council of the Philippines, we plan to make this a continuous effort.”

To qualify for the LOOK Of Style Awards, an applicant must have an established, primary design business in the Philippines. He or she must also have a minimum of two consecutive years of design experience (i.e., have garnered substantial and recent editorial coverage, have professional staff that can devote the time and effort required to accomplish the stated aims of an applicant’s design career plans).


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