MAC SS2015 Beauty Trends

 

 

MAC Cosmetics presented its SS2015 beauty trends report at Shangri-la Boracay. I’m so pleased that all the looks are about the quest to look natural and undone. This is not to say that we should all go barefaced, after all the joy is in applying cosmetics and products. But it’s all about understatement, not trying too hard. It’s all about opening up the face. The four trends are Re:View, Enlightened, Free Party and “No Makeup“.

 

MAC-REVIEW
RE:VIEW. Clockwise from top left Ann Demeulemeester, Costume National, Altuzarra, Alberta Ferretti.

Re:view is about framing the eye. It’s not effortless because you see a graphic element on the use of mascara and liner. It is more painterly and futuristic. Instead of the flicks and kohls you get gestural strokes and aerodynamic wings that give a distinct openness to the gaze. Lashes are extreme. Time to pile on the mascara. Globs are ok as seen in Costume National – it gives an intriguing shadow to the eyes and gives the face an instant elevation with nothing else needed. Think, juxtaposition of couture lash with super nude skin. Make sure there’s no eyeshadow, instead go for glossy lids.

 

MAC-ENLIGHTENED
ENLIGHTENED. Clockwise from top left Jonathan Saunders, Missoni, Haider Ackerman, Marco de Vincenzo.

The Enlightened beauty direction bathes the skin in light and connects it to brightness. This is almost colourless but luminous. Glow is still big but make sure you don’t look greasy. The immediate way to channel this trend is a glossy lid. Play with matte and shiny. Notice the brows are nude and simply groomed.

 

MAC-FREE PARTY
FREE PARTY. Clockwise from top left Derek Lam, Max Mara, Carolina Herrera, Lulu & Co.

As the name of this trend suggests, Free Party is about freedom, being carefree and celebrating at a concert or festival. Think, Burning Man, Glastonbury, Coachella and raves. This is manifested through a rainbow of colours. It’s almost folksy, hand done. Colours are blues, sea-foam greens, coral and shell pinks, sherbet and ice cream pastels. There are no rules with this trend except for one – go easy on the foundation. “Anything involving colour only looks modern when you take away the skin coverage,” says Terry Barber.

 

MAC-NO MAKEUP
“NO MAKEUP”. Clockwise from top left: Desigual, Balmain, Paul Smith, Simone Rocha.

It’s not about not wearing makeup. It’s about looking un-made up with bare and sun warmed skin using very technically-advanced products. As Tom Pecheux says, “nothingness is not laziness. In fact it’s quite the opposite. Every detail has to be worked harder.” Here are the details of this trend: clean but not overly worked-on skin (concealer is king), a hydrated finish, minimal powder, translucently groomed brows, no mascara with straight lashes, sheer highlights, an insinuation of sun that ranges from a glow to a freckle, a little lip conditioner. It is warm and clean, not grungy.

 

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At the Trends Presentation, we were given the tools and products to achieve this season’s looks.

 

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Shangri-la Boracay was set up for the presentation by MAC Director for Artistry, Romero Jennings.

 

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Romero worked on four models, demonstrating each look. From left to right – Re:View, Enlightened, Free Party and “No Makeup”

 

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I love that all the trends are wearable and relevant to our climate.

 

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Notice, no contouring. It’s all about highlighting this season.

 

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We broke into small groups and had an intimate “how-to” session with Romero.

 

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Romero demonstrating the best way to apply foundation without looking like you’re wearing it. Steps are below.

 

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Just look at how luminous her skin is.

 

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The MAC products used by Romero.

 

1. First, wipe the face using MAC Wipes to gently exfoliate, hydrate, and cleanse the skin.

2. Spray a little Prep+Prime Fix+, a lightweight, mineral rich finishing mist that refreshes the skin. This helps create an even surface for a smooth makeup application

3. MAC Lightful Marine Bright Formula Softening Lotion, a moisturiser with brightening effect.

3. Apply a small amount of Mineralize Charged Water Moisture Gel all over the face using the MAC 109 brush. This is an ultra-light, gel-like cream that absorbs instantly to give the skin intense hydration. Infused with MAC’s exclusive Super-Charged Water technology, this formula leaves skin softer, more luminous.

4. Use a drop of MAC Prep+Prime Skin Refined Zone Treatment all over the Tzone and nose area. This is a light, oil-free emulsion that helps cloak visible pores while controlling oil and shine. This is Romero Jennings’ favourite product of the moment.

5. Using the same 109 brush, dab MAC Studio Face and Body Foundation all over the face. Apply lightly as this is a buildable formula that gives a satin shine finish. You will know how much you need as you go along. Don’t let the lightness fool you as this is skin-conditioning, water-resistant and long-wearing.

6. Use a tiny bit of Matchmaster Concealer, also buildable with a natural satin finish. Romero’s tip, leave some imperfections. We want skin to show through. Go under white light to do the final checking.

7. Finish with a light dusting of Studio Sculpt Defining Powder, with a barely-there gel formula for a sheer and weightless coverage, if needed.

Mac skin
1 #127 Split Fibre face brush, 2 Face and Body Foundation, 3 Pro Longwear SPF 20 Compact Foundation, 4 Pro Longwear SPF10 Foundation, 5 Matchmaster concealer, 6 Cleanse Off Oil, 7 Studio Sculpt Defining Powder.

 

For highlights of the events at the MAC SS2015 Trends Presentation at Shangri-la Boracay, click here.

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  • Elna Loberiano

    I am a big fan of Mac Cosmetics. Have yet to try their new collections. Thanks for sharing.

    • Anonymous

      Lots of new collections.