My Jewelmer Windows



Last month I appeared in HOLA magazine’s story on Power Moms. I wore my own strand of golden south sea pearls from Jewelmer. This piece is so special. I had it done so that I can wear the piece as a choker and bracelet or as a longer necklace the way it’s shown here.


Jewelmer used the page from HOLA in their stores. It was a pleasant surprise. I saw them when I styled the windows of seven Jewelmer branches.


I had the honour of being asked by Jewelmer to style their windows. I’d never styled a window before. But I accepted the challenge because it’s for a brand that I feel so attached to. They had done a similar project with Rhett Eala and this season Amina Aranaz and I got invited. There were some basic guidelines but we were given full creative freedom. Amina did six branches with her design concept, I did seven of mine.

I initially wanted to work with real plants but they turned out to be too heavy. There was one practical limitation. If we were to hang our designs, they had to be light enough for a push pin and nylon thread to hold. So I nixed the plants idea.

While I was conceptualizing the window, it was approaching Mothers’ Day and I took inspiration from that. I wanted a window that was lovely, fresh and something that represented both the strength and fragility of a woman. Then I remembered back when I was the editor in chief of Metro Weddings, one of our guest contributors styled a wedding shoot using test tubes and liliums.


So then I thought, how about hanging an exaggerated amount of glass test tubes each with a different white flower? We couldn’t use real flowers because that would mean water inside the glass, hence extra weight. So I searched for the loveliest silk flowers.


The effect would be a floating flower garden with thin glass reflecting light.




I got a lot of help from the Jewelmer team. Here are Tina and Jevan at the Shangri-la Edsa Plaza store.


Jevan hung the glass tubes while I adjusted the height randomly.


This was taken in Glorietta, my first installation.


I wasn’t actually sure if my glass tubes would stay in place. They did.


We used over 400 test tubes for the seven stores.


The team at the head office.


Here’s what the main showroom at the corporate head office in Makati looked like after office hours.


I went back to visit the Glorietta Jewelmer branch. I had to have a souvenir shot. You are all welcome to take pictures of the my Jewelmer windows. Feel free to upload them in Twitter or Instagram and just tag #jewelmer and #jewelmerdaphne.


The Jewelmer Daphne window installations can be seen in the following Jewelmer branches – Glorietta, Trinoma, Alabang Town Centre, Shangri-La Plaza, Makati Shangri-La Hotel, Head Office showroom, and Ayala Center in Cebu.



Leave a comment

  • Topaz Horizon

    Pretty display, pretty Daphne. I liked the photo of you with your hair down, the one with the caption of 400 test tubes. Very Jackie O =)

    • Anonymous

      haha thanks. my hair is so big when i don’t style it.

  • cheekeegirl

    Brilliant Ms. Daphne!

    • Anonymous

      thank you!

  • Sofranshua

    I love your pink dress and your yellow sandal daphne! my idol šŸ™‚

    • Anonymous

      thank you